What’s copywriting?
Copywriting is writing specific to your business.
Why do you need copywriting services?
There’s a lot to write about your business. Hiring a copywriter saves you time and hassle. From class descriptions, social captions and newsletters, you can get overwhelemed with all the writing you need. As a copywriter, I provide services to transform your copy or create copy from scratch and share your business in a way that attracts your ideal client. I take your words and adjust them so your ideal client understands what you offer and they want to hire you. You have the added bonus of my expertise in Pilates. Like adding a strap to the Roll Up, I support you and the strength of your business. Want a free tip? Click here to get the one word you need to use more to create more sales!
Copywriting Services
Marketing copy done for you, by me
Website revamp
Blog refresh for SEO or new content
Weekly newsletters
Everything can be written from scratch with your idea or my suggestions
As simple as sending me bullet points with your information to include
Rate: $70 an hour
“I wouldn’t have the business I have without Heather.
“My words haven't changed. My services are the same but Heather changed the way I put it out there and I got results!”
How newsletters convert to sales
Newsletters are the most important part of your marketing strategy.
This is the best way to stay in touch with your clients and prospects
You can communicate in a more direct way than social media
You can write to different segments of your clients
You can include direct links to buy, share a video or other content
You can easily reuse content
I give you newsletter strategy and write your newsletters from scratch for your business with as little or as much input as you want. You can simply tell me you want to sell more private sessions and I’ll write you weekly newsletters for a month to do just that. You get more clients and get your time back.
Rates: Autopay subscription, $200 a month for four newsletters and 30 minutes of consultation or hourly at $75 per hour.
What’s a communication strategy?
Communications with a plan to reach your business goals.
Why do you need a communication strategy?
Ever wondered what to post on social? Or write in your newsletter? A communication strategy is a roadmap to your business goals across all your platforms. An expert plan saves you time and creates revenue. I take your ideas and my communication background, to create a strategy to educate, inform or launch a new service or product. You get an adjustable plan you use to create content instead of wasting time you could be working out yourself. Like teaching the classical mat order, you’ll always know what to do next and it can be adjusted for your needs.
Communications Strategy Services
Quarterly Social Strategy Plan- Three months of social post prompts. I write copy for three posts a week specfic to your business. Rate: $500 per quarter.
Launch strategy- Launching a new class, service or product? Get a marketing plan, talking points for social and email marketing plan, to launch with confidence. Rate calculated by launch size.
Social support- Get advice and an audit of your socials to get more clear in your messaging. Rate: $150 for 30 days and up to three platforms.
"Heather is so quick and thorough.
“She takes what you express and presses it out in a well-organized outline for the whole quarter. You have lots of flexibility with what she gives you. On the other hand, if you follow her schedule, you will see things shape up and begin to move forward with the business!”
What do you need for your business?
A communications plan is not one size fits all.
Pilates, coaching and personal training can be challenging to market because it’s different for every person that participates. Just like you would modify an exercise or plan for your clients, I make it easier for you to market your business. I analyze your business and make suggestions for your communication based on your needs.
I want all fitness pros and coaches to have as much work as they want. I believe you can do that with clear, focused communication.
I give you a new way to tell potential clients what Pilates is and why they should take it from you.
I save you time by doing the work for you or givng you a plan, so you have more for yourself.
I write copy for your website to educate, inform and convert sales.
I take your ideas and turn them into revenue.
I get your newsletter started from scratch or write your weekly newsletters.
I increase your sales through effective marketing.
I work with you to create content people want to read.
I write for you or give you specifc writing prompts.
I work with you directly to fill in the gaps or create from scratch.